It almost seems like some sort of intense social experiment but online media is often less accurate than FOX News. While people should always use common sense when reading things online, some of the crap being distributed can cause real harm because some of us actually fall for the lies!
The More You Click
The main thing online media cares about is how many times you click on their story. That's how they make money. In order to accomplish this an editor will likely choose to cover a story that has far more impact versus ones that don't, like the suffering of a war torn 3rd world country that simply doesn't make the news often enough.